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SMS Junkies were asked to create a SMS campaign for Yakult to promote their ‘Healthy Summer Eating Recipe’ book. Yakult placed a sticker on their packet of bottles advising customers to text the keyword ‘Yakult’ followed by their email address to the number 60060. In turn, the customer received an auto-response SMS message and an email detailing how they can get their recipe book sent to their postal address. Thanks to this SMS campaign, SMS Junkies have enabled Yakult to gain further details about their customers’ purchase behaviour as well as interact with them on a more individual basis. The campaign has also helped to increase Yakult’s sales due to more and more customers wanting the free healthy recipe book. The SMS Junkies platform is adaptable to all types of marketing campaigns and Yakult are certainly looking at implementing another one for the New Year.
C. Gormley - Yakult


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