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Glossary of SMS Terminology


Application Programming Interface provides a way of integrating disparate systems with one another. SMS Junkies provides a simple API to allow customers to "hook" into our SMS functionality


Global System for Mobile (GSM) is the most popular standard for mobile phones in the world. It is a second generation digital signalling and speech system.


Hypertext Transfer Protocal - application level protocal for distributed, collaborative, hypermedia information systems

MMS Messaging

Multimedia Messaging Service is like SMS (short messaging service) where you have the ability to send a message from one mobile to another. The difference with MMS is that you can include sound, images and video. It is also possible to send MMS from a mobile to an email address

Mobile Originated (MO)

A mobile originated message operation is when a mobile phone user sends a message to a network provider, for delivery to a messaging service

Mobile Terminated (MT)

Sometimes referred to as bulk SMS is essentiallly the delivery of messages from a mobile application to a mobile phone

Short Code

5 digit text number for SMS marketing promotions and campaigns


Short messag service is a communications protocol allowing the interchange of short text messages between mobile telephone devices.


Short Message Peer to Peer Protocol - telecommunications industry protocol for exchanging SMS messages between SMS peer entities

Two Way SMS

Send and receive SMS via HTTP and SMPP

Text Messaging

The common term for sending instant text messages

SMS Blog

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